Thesis

Budiman, Steven (2023) Pengaruh media sosial marketing terhadap brand equity, brand loyalty dan willingness to pay terhadap brand fashion lokal Erigo. Bachelor thesis, Universitas Pelita Harapan.

Fermin, Stephanus (2023) Dampak aktivitas social media marketing terhadap brand image, brand awerness, brand trust, brand loyalty dan willingness to pay pada bengkel Dokter Mobil. Bachelor thesis, Universitas Pelita Harapan.

Hartono, Jessalynn Amadea (2023) Pengaruh viral marketing terhadap purchase intentions pengguna aplikasi Uniqlo. Bachelor thesis, Universitas Pelita Harapan.

Widjaja, Agnes Rachel (2024) Pengaruh psycological contract, brand love, word of mouth terhadap repurchase intention pada aplikasi Blibli dimediasi oleh consumer brand engagement = The effect of psychological contract, brand love, word of mouth on repurchase intention on the Blibli application mediated by consumer brand engagement. Bachelor thesis, Universitas Pelita Harapan.