Thesis

Afia, Avi Nurul (2024) Pengaruh perceived behavioral control, hedonic value, dan utilitarian value pada purchase intention melalui emotional pleasure yang dimoderasi oleh flow experience pada brand skincare Skintific. Bachelor thesis, Universitas Pelita Harapan.

Afrizal, Muhammad Ariel Zharfan (2023) Optimizing customer satisfaction's influence on repurchase intentions: a study in the Indonesian low cost carriers airline context. Bachelor thesis, Universitas Pelita Harapan.

Baldwin, Christopher (2023) Sosial media sebagai wadah content creator otomotif dan pengaruhnya terhadap perilaku minat beli mobil Hyundai. Bachelor thesis, Universitas Pelita Harapan.

Budiyono, Muhammad Febrizky Akbar (2024) Analisis strategi marketing mix dalam keputusan pembelian produk susu segar merek lokal di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Cahyadi, Stevan Christian (2023) PENGARUH CUSTOMER ENGAGEMENT VIA MOBILE APPS TERHADAP REPURCHASE INTENTION MELALUI VALUE EQUITY, BRAND EQUITY, DAN RELATIONSHIP EQUITY PADA FORE COFFEE INDONESIA. Bachelor thesis, Universitas Pelita Harapan.

Candra, Gebby (2024) Analisis pengaruh customer review dan influencer endorsement terhadap purchase intention produk Skintific. Bachelor thesis, Universitas Pelita Harapan.

Januardo, Tommy (2024) Dampak celebrity enorsement terhadap repurchase intention konsumen pada produk Yellow Fit Kitchen di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Leman, Bryan Althaf (2024) Pengaruh social media advertising content dan sales promotion content terhadap behavioral intention melalui brand image. Bachelor thesis, Universitas Pelita Harapan.

Setiawardini, Savana Permata (2024) Dampak electronic word of mouth (eWOM) terhadap niat pembelian merek kosmetik lokal melalui aplikasi TikTok = The impact of electronic word of mouth (ewom) on purchase intentions for local cosmetic brands via the TikTok application. Bachelor thesis, Universitas Pelita Harapan.

Shabrina, Gita (2024) Pengaruh faktor-faktor penentu minat pembelian item virtual game Mobile Legend = The influence of determining factors on the purchase interest of virtual items in the Mobile Legend game. Bachelor thesis, Universitas Pelita Harapan.

Stefanny, Stefanny (2024) Pengaruh siaran streaming langsung, dukungan selebriti, alat promosi, dan ulasan online terhadap perilaku belanja online, melalui kepercayaan pelanggan di Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Surjana, Gabriel Owen (2024) Pengaruh perceived social media marketing terhadap consumer-based brand equity melalui brand experience dengan co-creation behaviour sebagai variabel moderasi = The influence of perceived social media marketing on consmer-based brand equity through brand experience with co-creation behavior as a moderation variable. Bachelor thesis, Universitas Pelita Harapan.

Tasijawa, Princess Elva Thiexar (2023) Pengaruh pengalaman konsument terhadap loyalitas konsumen dimediasi oleh ekuitas dan kepuasan merek pada merek Somethinc. Bachelor thesis, Universitas Pelita Harapan.

Tasman, Russell Lee (2024) Faktor yang mempengaruhi investor ritel di Indonesia untuk menggunakan aplikasi seluler investasi saham. Bachelor thesis, Universitas Pelita Harapan.

Tombeng, Eugenny J.C. (2024) Pengaruh aktivitas pemasaran media sosial dalam meningkatkan loyalitas pelanggan pada perusahaan e-commerce Tokopedia = The role of social media marketing activities on customer loyalty (case study of e-commerce Tokopedia). Bachelor thesis, Universitas Pelita Harapan.

Valencia, Sheila (2024) Pengaruh green trust, green product, dan green perceived value, subjective norms dan perceived behavioral control terhadap customer purchase intention produk beauty The Body Shop Indonesia di e-commerce Shopee = The influence of green trust, green product, green perceived value, subjective norms, and perceived behavioral control on customer purchase intention for The Body Shop Indonesia beauty products on Shopee e-commerce. Bachelor thesis, Universitas Pelita Harapan.

Violetta, Angelica (2024) Pengaruh brand image, brand credibility, brand trust terhadap customer satisfaction dan customer loyalty (studi empiris pada pelanggan Sephora Indonesia). Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Jason (2023) PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY, BRAND ATTITUDE, BRAND ATTACHMENT DAN BRAND SATISFACTION PADA STARBUCKS INDONESIA. Bachelor thesis, Universitas Pelita Harapan.