Thesis

Angelo, Jevon Savero (2023) Influence of brand awareness and word of mouth on purchase decisions at Grand Fix Resto and Lounge, Medan. Bachelor thesis, Universitas Pelita Harapan.

Djaya, Withy (2023) The influence of product quality, brand image, and promotion to customer purchasing decision of spare parts in PT Sukses Selaras Sentosa Medan. Bachelor thesis, Universitas Pelita Harapan.

Ignacia, Vellysca (2024) The influence of product diversity, sales promotion, and customer preference towards wafer tango’s customer purchase decision in Medan. Bachelor thesis, Universitas Pelita Harapan.

Jessica, Jessica (2023) The influence of service quality, product quality, and brand image on customer satisfaction at Kopi Kenangan coffee shop in Medan. Bachelor thesis, Universitas Pelita Harapan.

Kennedy, Stewin (2025) The influence of brand awareness, facility and service quality on customer satisfaction at Ibis Styles Hotel Batam. Bachelor thesis, Universitas Pelita Harapan.

Keswani, Jenishi Haresh (2020) The influence of uniqueness and materialism factors on status consumption of louis vuitton in creating repurchase intention of millennial gerenation in Jabodetabek, Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Kwok, Edbert (2023) The influence of electronic word of mouth and brand image on customer purchase intention at PT Tjokie Permata Lestari, Medan. Bachelor thesis, Universitas Pelita Harapan.

Lauren, Winie (2023) The effect of service quality and personal selling towards customer purchase decision at PT Harapan Berkah Cemerlang. Bachelor thesis, Universitas Pelita Harapan.

Lawton, Grace Hanlis (2023) The effect of electronic word of mouth (e-wom), brand awareness, and product quality on purchase intention of Zara customers in Medan Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Oentari, Ruth Nathania (2023) The influence of service quality, promotion, and availability of products on customer behavior in purchasing decision at Watsons. Bachelor thesis, Universitas Pelita Harapan.

Orlando, Felix (2024) The effect of experiential marketing, relationship marketing and word of mouth toward customer purchase decision at PT Dodorindo Jaya Abadi. Bachelor thesis, Universitas Pelita Harapan.

Oscar, Shenly (2023) The influence of brand image and brand personality on customer brand preference of PT Toyota Perintis Perkasa Medan (Flamboyan branch). Bachelor thesis, Universitas Pelita Harapan.

Pranoto, Adeline Hope (2021) The influence of the new ict marketing strategy: social media marketing (smm) towards micro small and medium enterprises (msmes) in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Salim, Novia Faustine (2024) The influence of unibis’s brand image, promotion, and design packaging on customer purchase decision at PT Alamjaya Wirasentosa. Bachelor thesis, Universitas Pelita Harapan.

Sharon, Sharon (2024) The influence of electronic word of mouth, product quality, and social media presence toward purchase decision at Johnson’s baby product. Bachelor thesis, Universitas Pelita Harapan.

Sullivan, Vinsen (2024) The effect of store environment, service quality, and food quality towards customer purchase decision at Coffeenatics Pattimura Medan. Bachelor thesis, Universitas Pelita Harapan.

Tania, Charista (2024) The effect of atmosphere, promotion, and customer experience on repurchase intentions at The Sari Laut Mbak Sri Restaurant. Bachelor thesis, Universitas Pelita Harapan.

Tjugiarto, Alexander (2024) The effect of customer experience, product specification, and company reputation toward purchase decision at PT Jati Waja Pratama. Bachelor thesis, Universitas Pelita Harapan.

Vinytha, Vinytha (2024) The influence of online customer review, promotion, and word of mouth on customer puchase decision at Artech Electronics, Medan. Bachelor thesis, Universitas Pelita Harapan.