Thesis

Desmonda, Rita (2022) Pengaruh Social Media Marketing Activities, Electronic Word Of Mouth, Brand Equity terhadap Purchase Intention: Studi Empiris pada Brand minuman Liang Teh Cap Panda. Bachelor thesis, Universitas Pelita Harapan.

Djaya, Miske Anisa (2022) Pengaruh service quality , store atmosphere, price fairness dan customer satisfaction terhadap customer loyalty pada toko uniqlo. Bachelor thesis, Universitas Pelita Harapan.