Thesis

Adam, Haikal Ghiffarry (2022) Pengaruh perceived influence, brand engagement in self concept, brand expected value, terhadap intention to purchase recommended brands. Bachelor thesis, Universitas Pelita Harapan.

Alphiano, Josephine Audrey (2024) Pengaruh perceived usefulness of online reviews, trust, dan perceived risk terhadap online purchase intention pada e-commerce Bukalapak = The influence of perceived usefulness of online reviews, trust, and perceived risk on online purchase intention on the Bukalapak e-commerce platform. Bachelor thesis, Universitas Pelita Harapan.

Evasari, Putri Chezaria (2024) Pengaruh information quality, system quality, user experience, dan customer satisfaction, terhadap brand relationship quality: studi empiris pada e-commerce Blibli = The impact of information quality, system quality, user experience, and customer satisfaction on brand relationship quality: an empirical study on the e-commerce Blibli. Bachelor thesis, Universitas Pelita Harapan.

Louis, Jason Moses (2021) Pengaruh Framing Diskon Terhadap Reputasi Merek Dan Citra Merek Pada Niat Membeli Dan Perilaku Aktual Dalam E-Commerce Di lazada. Bachelor thesis, Universitas Pelita Harapan.

Muliawan, Gita Maharani Puteri (2022) Pengaruh social media usage, e-wom, serta trust terhadap purchase decision involvement pada perusahaan beauty e-commerce: BeautyHaul. Bachelor thesis, Universitas Pelita Harapan.

Mulyono, Yefanus Rendika (2019) Pengaruh atribut produk terhadap perilaku pembelian konsumen sepatu basket merek nike. Bachelor thesis, Universitas Pelita Harapan.

Novera, Novera (2019) Pengaruh kepercayaan, kemudahan, dan kualitas informasi terhadap keputusan pembelian online di Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Paskahria, Adeleyda (2019) Pengaruh citra merek kualitas produk dan harga terhadap keputusan pembelian iphone x. Bachelor thesis, Universitas Pelita Harapan.

Prakash, Dev (2024) Investigating the impact of social media marketing activities on customer relationship quality and loyalty for Shopee in Indonesia’s e-commerce sector. Bachelor thesis, Universitas Pelita Harapan.

Putra, Ricky Prasetya Hendra (2019) Pengaruh kualitas produk, citra merek, persepsi harga dan promosi terhadap keputusan pembelian sepatu olahraga Adidas. Bachelor thesis, Universitas Pelita Harapan.

Sari, Ni Kadek Indah Purnama (2024) Pengaruh social media marketing, brand awareness, dan consumer brand engagement terhadap purchase intention skincare MS Glow = The influence of social media marketing, brand awareness, and consumer brand engagement on purchase intention of MS Glow skincare. Bachelor thesis, Universitas Pelita Harapan.

Sinaga, Arga Sarlim (2019) Pengaruh kualitas produk, citra merek, persepsi harga dan promosi terhadap keputusan pembelian sepatu olahraga Adidas. Bachelor thesis, Universitas Pelita Harapan.

Tan, Ervinna Newin (2024) Anteseden information usefulness dan information adoption, serta implikasinya terhadap purchase intention : studi empiris pada smartphone Samsung. Bachelor thesis, Universitas Pelita Harapan.