Book Section

Halim, Samuel (2021) Pengaruh brand image, advertisement, Dan e-wom terhadap purchase intention konsumen toko online Blibli = Influence of brand image advertisement and e-wom on consumer purchase intention on Blibli online store. In: UNSPECIFIED UNSPECIFIED. (Unpublished)

Thesis

Jameson, Jonathan (2021) The effects of brand attachment and brand experience towards brand trust and repurchase intention of Shopee in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Putri, Natasha (2021) Pengaruh Authenticity Selebriti dan Emotional Attachment terhadap WOM Selebriti dan Purchase Likelihood pada Brand Kosmetik Nature Republic. Bachelor thesis, Universitas Pelita Harapan.

Sihombing, Dewi Amasia (2021) Antecedents of Consumer purchase intention: studi empiris pada merek Nike di Indonesia. Bachelor thesis, Universitas Pelita Harapan.