Thesis

Rameli, Nelson Geovano (2022) Analisis pengaruh variabel atmospherics, food quality, service quality dan other customer terrhadap brand preference melalui brand image, customer satisfaction dan brand trust pada produk hokky ronde di Sidoarjo. Bachelor thesis, Universitas Pelita Harapan.

Rattu, Henry Viericsen (2021) Analisis pengaruh design appeal, perceived quality, subjective norm, dan brand popularity, terhadap repurchase intention melalui mianzi pada pengguna iphone x di Surabaya. Bachelor thesis, Universitas Pelita Harapan.