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Thesis
Adam, Imanuel (2016) The analysis of the influence of advertising, price, brand image on consumer purchase decisions at McDonald's Graharaya. Bachelor thesis, Universitas Pelita Harapan.
Hendiputri, Nandini Lupita (2017) The impact of service quality, product quality and price on customer satisfaction: case study H&M. Bachelor thesis, Universitas Pelita Harapan.
Putra, Ricky (2017) The study of knowledge management in PT Aneka Produksi Nusajaya. Bachelor thesis, Universitas Pelita Harapan.