Thesis

Callista, Maevy (2022) Pengaruh social media advertising value (SMAV) pada attitude dan consumer response: YellowFit Kitchen = The influence of social media advertising value (SMAV) on attitude and consumer response: YellowFit Kitchen. Bachelor thesis, Universitas Pelita Harapan.

Gozali, Kimberly (2022) Consumer Impulse Buying Behaviour: The Role of Confidence as a Moderating Effect. Bachelor thesis, Universitas Pelita Harapan.

Immanuela, Felicia (2023) Dampak media sosial terhadap perilaku belanja online konsumen shopee di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Tanoto, Kevin Richardo (2020) The influence of social media on the success of We The Fest music festival. Bachelor thesis, Universitas Pelita Harapan.

Wilar, Angela Katerina (2022) Efek Perceived Social Media Marketing Activities Pada Consumer-Based Brand Equity : Grab. Other thesis, Universitas Pelita Harapan.