Thesis

Adriana, Giselle (2024) The role of consumer ethnocentrism on purchase intention towards foreign products: Indonesian consumers with Korean skincare products = Peran etnosentrisme konsumen terhadap niat beli terhadap produk asing konsumen Indonesia dengan produk perawatan kulit asal Korea. Bachelor thesis, Universitas Pelita Harapan.

Candra, Nicholas (2023) Analisis conceptual framework untuk memediasi flow experience antara destination brand experience dan destination loyalty. Bachelor thesis, Universitas Pelita Harapan.

Carlten, Felix (2023) Investigating consumer ethnocentrism on purchase intention of apple smartphone. Bachelor thesis, Universitas Pelita Harapan.

Cendana, Tiffany (2024) Exploring food sharing behavior: motivation, satisfaction, and behavioral intentions among generation z and millennials in the food and service industry, specifically fine dining. Bachelor thesis, Universitas Pelita Harapan.

Christabelle, Nadine (2024) Determinants that influence the continuous usage intention of the SOCO app by Sociolla. Bachelor thesis, Universitas Pelita Harapan.

Dinata, Stanley Surya (2025) Pengaruh motivasi dan kepuasan pelanggan terhadap loyalitas dan perilaku berbagi pengalaman minuman: studi kasus kopi Janji Jiwa. Diploma thesis, Universitas Pelita Harapan.

Djioe, Michael Gabriel (2022) Faktor-Faktor Yang Mempengaruh Niat Penggunaan Pembayaran Online Di Indonesia Studi Kasus : Pembayaran Online Melalui Aplikasi Atome. Bachelor thesis, universitas pelita harapan.

Francesco, Vicky (2023) Analisis pengaruh experiential marketing,service quality dan customer satisfaction terhadap customer loyalty (studi pada e-commerce Tokopedia). Bachelor thesis, Universitas Pelita Harapan.

Frederica, Patricia Aurelia (2024) Oppositional loyalty through the impact of consumer-brand identification in service-oriented businesses, a focus on the wellness industry, premium traditional massage and reflexology businesses in Greater Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Gondowidjojo, Vincent (2023) The effects of family environment in the development of entrepreneurial intention of university students in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Halim, Winston Alexander (2024) E-commerce and AI adoption rates by SMEs and its effect on their marketing performance. Bachelor thesis, Universitas Pelita Harapan.

Hotama, Tiffani Alexia (2022) Pengaruh Brand Experience Terhadap Brand Equity Dan Visit Intentions Pada Toko Virtual Alfamind. Bachelor thesis, Universitas Pelita Harapan.

Juliana, Lany (2024) Peran social brand engagement sebagai moderasi dalam mempengaruhi brand equity dan purchase intention pada TikTok: studi kasus Somethinc di Jakarta dan sekitarnya = The role of social brand engagement as a moderator affecting brand equity and purchase intention on TikTok: a case study from Somethinc in Greater Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Kristina, Evelyn (2023) Influence of the entrepreneur's capacity in business performance. Bachelor thesis, Universitas Pelita Harapan.

Lawrence, Calista (2023) The impact of marketing on consumer purchase intention in the fast- food industry: A quantitative study in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Mamesah, Oktavianus Samuel Bramantyo (2024) Eksplorasi pengaruh corporate social responsibility dan service quality terhadap customer retention: penelitian terhadap pengguna Telkomsel: penelitian terhadap pengguna Telkomsel di JABODETABEK = Exploring the influence of corporate social responsibility and service quality on customer retention of Telkomsel: a study on Telkomsel users in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Marcos, Angeline (2024) The synergistic impact of e-commerce and business digitalization on operational efficiency and non-financial business performance. Bachelor thesis, Universitas Pelita Harapan.

Massora, Ganesa Gian (2023) Pengaruh social media marketing activity dan customer experience terhadap purchase intention, loyalty intention dan participant intention produk skincare di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Natania, Utari (2023) Analisis Karakteristik Konsumen Berdasarkan Usia dan Minat Berbelanja Pasca COVID-19 di Shopee Terhadap Pertimbangan Utama Dalam Memilih Toko Menggunakan Random Forest. Bachelor thesis, Universitas Pelita Harapan.

Padmarini, Feodora (2022) Factors affecting success of agent in real estate smes industry Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Santoso, Ray Theodore (2023) Understanding sustainable customer retention through the influence of social media marketing activities on brand image, brand awareness, and customer repurchase intention: case study of Nike. Bachelor thesis, Universitas Pelita harapan.

Sari, Kania Safitri Chandra (2022) Pengaruh customer satisfaction terhadap customer loyalty pada gerai kopi Tuku. Bachelor thesis, Universitas Pelita Harapan.

Sendjaja, Silvana Nathania (2024) Pengaruh entrepreneurial leadership terhadap kinerja UMKM yang dimediasi oleh faktor-faktor organisasi di sekolah bisnis, universitas swasta Tangerang = The influence of entrepreneurial leadership on MESME performance mediated by organizational factors in a business school, private university in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Shen, Zekan (2024) The impact of TikTok live streaming that affects consumer demand for purchase: among e-commerce platform in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Stapheany, Stapheany (2024) Understanding online purchase intention: studi kasus iklan pada aplikasi Instagram McDonald’s. Bachelor thesis, Universitas Pelita Harapan.

Sugianto, Sarah Swasti Dominica (2024) Peran adopsi ChatGPT terhadap intensi kewirausahaan digital : studi empiris berdasarkan teori perilaku terencana = The role of ChatGPT adoption in digital entrepreneurial intention: an empirical study based on theory of planned behavior. Bachelor thesis, Universitas Pelita Harapan.

Tanelli, Natasha Setianto (2023) The effect of positive emotion toward entrepreneurial intention mediated by entrepreneurial self-efficacy and attitude toward risk-taking: case study of university students in Jabodetabek area. Bachelor thesis, Universitas Pelita Harapan.

Veronica, Deviyana Florencia (2024) Mengeksplorasi dampak pengalaman pasien terhadap keinginan datang kembali yang dimediasi oleh kepuasan dan dimoderasi oleh pengaruh keterlibatan media sosial. Masters thesis, Universitas Pelita Harapan.

Walia, Raoul (2022) The impact of entrepreneurial leadership and leadership orientation on organizational Performance mediated by innovation capacity (case study At sme Jakarta). Bachelor thesis, Universitas Pelita Harapan.

Widagdo, Dhimas Achmad (2024) Pengaruh influencer congruence Abel Cantika terharap online impulse buying di TikTok pada brand Skintific dengan wishful identification sebagai moderasi. Bachelor thesis, Universitas Pelita Harapan.