Thesis

Tionardi, Vincent (2023) The influence of consumer behaviour, brand image, and digital marketing on customer purchase decision at apparel fashion in PT Ramayana Lestari Sentosa Tbk. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Angelyn (2024) The effect of social media marketing, brand awareness and food quality towards purchase intention at Fritto Chicken Williem Iskandar. Bachelor thesis, Universitas Pelita Harapan.

jocelyn, jocelyn (2023) The impact of product quality, brand ambassador and influencer on customer purchase decision on product scarlett in Medan. Bachelor thesis, Universitas Pelita Harapan.