Thesis

Chandra, Jennifer (2023) The effect of brand experience on brand loyalty with the mediation of brand trust and brand satisfaction of the iphone Apple brand in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Festyanto, Airlangga Ratulangi and Willendra, Josh Christian (2019) Determinants affecting foreign direct investment (FDI) inflows to Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Hsu, Morris Monthera (2024) Pengaruh penerapan praktik inovasi untuk meningkatkan kinerja usaha dan keberlangsungan usaha mikro, kecil dan menengah dalam persaingan pasar yang didukung oleh pihak eksternal = The effect of implementing innovation practices to improve business performance and sustainability of micro small and medium enterprises in market competition supported by external parties. Bachelor thesis, Universitas Pelita Harapan.

Jacob, Michael Rusiviro (2021) The influence of country image, brand familiarity, product quality, and social influence towards purchase intention: the case study of Samsung smartphones in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Kaunang, Alexander (2024) Pengaruh literasi ekonomi, pendidikan ekonomi keluarga, dan lingkungan sosial terhadap minat berwirausaha mahasiswa Fakultas Pertanian Universitas Sam Ratulangi, Manado = The influence of economic literacy, family economic education and social environment on students' interest in entrepreneurship, Faculty of Agriculture, Sam Ratulangi University, Manado. Bachelor thesis, Universitas Pelita Harapan.

Kusuma, Jhonatan Leonard (2024) Analisis faktor pendukung minat berwirausaha yang dimediasi oleh keberanian mengambil resiko pada mahasiswa gen z di Tangerang = Analysis of supporting factors of entrepreneurial interest mediated by the courage to take risk in gen z students in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Lie, Michael (2023) THE INFLUENCE OF BRAND IMAGE, BRAND IDENTITY, AND BRAND PERSONALITY TOWARDS PURCHASE INTENTION OF SAMSUNG SMARTPHONES IN INDONESIA (Case of JABODETABEK). Bachelor thesis, Universitas Pelita Harapan.

Loraine, Jacelyn Zerlina (2024) Role of consumer ethnocentrism on generation z purchase intention toward Chinese home appliances products in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Makatipu, Alvylia Janeva Calista (2024) The influence of country-of-origins (Japan) on consumer’s purchase intention towards fashion brands: a case study of uniqlo among gen-z in Jabodetabek = Pengaruh asal negara (Jepang) terhadap niat pembelian konsumen terhadap merek fashion: studi kasus Uniqlo di kalangan gen-z di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Nicola, Levina Deslie (2024) Pengaruh attitude, subjective norms, dan perceived behavioral control dengan green entrepreneurial behavior terhadap green entrepreneurial intention sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.

Sandhika, Briegitta Alamanda Cinta Putri (2023) The impact of customer relationship management and company reputation on customer loyalty through the mediating role of customer satisfaction on iPhone in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Setiawan, Ryan (2025) Pengaruh entrepreneurial education terhadap intention toward venture capital dengan financial self efficacy sebagai variabel mediasi dan government support sebagai variabel moderasi pada gen z di Jabodetabek = The effect of entrepreneurial education on intention toward venture capital with financial self efficacy as a mediation variable and government support as a moderation variable on gen z in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Simanjaya, Ciyong (2024) Pengaruh digital competencies, entrepreneur orientation, dan entrepreneur self-efficacy terhadap entrepreneur intention studi pada mahasiswa di JABODETABEK = The influence of digital competencies, entrepreneur orientation, entrepreneur self-efficacy on entrepreneur intention study among students in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Sugianto, Charles (2019) The impact of Dunkin' Donuts franchise cafe service quality and store atmosphere on customer satisfaction and loyalty. Bachelor thesis, Universitas Pelita Harapan.

Tiona, Tharis (2024) Pengaruh subjective norm, perceived behavioral control, self efficacy, dan entrepreneurship education terhadap entrepreneurial intention pada mahasiswa jurusan entrepreneur di JABODETABEK = The influence of subjective norm, perceived behavioral control, self efficacy, and entrepreneurship education towards entrepreneurial intention of entrepreneur students in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Wu, Xinxin (2018) Factors that have impact on the Indonesia's total exports toward the United States. Bachelor thesis, Universitas Pelita Harapan.

Wylson, Wylson (2018) The influence on environmental locus of control towards willingness to pay : mediating role of pro-environmental behaviour (study of IKEA eco-friendly products). Bachelor thesis, Universitas Pelita harapan.