Article

Angela, Jane (2021) Pengaruh celebrity endorsement, perceived quality, dan brand loyalty terhadap purchase intention (studi kasus : produk kosmetik sulwashoo). Pengaruh celebrity endorsement, perceived quality, dan brand loyalty terhadap purchase intention (studi kasus : produk kosmetik sulwashoo). (Unpublished)

Thesis

Maximmo, Brandon (2024) Faktor- faktor yang memperngaruhi brand loyalty yang dimediasi oleh customer satisfaction pada skincare Innisfree = Factors that affect brand loyalty mediated by customer satisfaction on Innisfree skincare. Bachelor thesis, Universitas Pelita Harapan.