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Fermin, Stephanus (2023) Dampak aktivitas social media marketing terhadap brand image, brand awerness, brand trust, brand loyalty dan willingness to pay pada bengkel Dokter Mobil. Bachelor thesis, Universitas Pelita Harapan.
Budiman, Steven (2023) Pengaruh media sosial marketing terhadap brand equity, brand loyalty dan willingness to pay terhadap brand fashion lokal Erigo. Bachelor thesis, Universitas Pelita Harapan.
Hartono, Jessalynn Amadea (2023) Pengaruh viral marketing terhadap purchase intentions pengguna aplikasi Uniqlo. Bachelor thesis, Universitas Pelita Harapan.
