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Branco, Olcossus Bosco Baptista Miranda (2023) The impact of animosity, ethnocentrism, brand image and product country image on willingness to buy on Oppo in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Alvian, Rommy (2020) Pengaruh entrepreneurial orientation terhadap firm performance bagi pelaku bisnis mikro, kecil, menengah, (umkm) di kota Tangerang Selatan mikro, kecil, menengah (UMKM) di kota Tangerang Selatan. Bachelor thesis, Universitas Pelita Harapan.
Suryadijaya, Jessica (2020) The influence of social media benefits and brand experience towards brand equity on Louis Vuitton in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Ronaldo, Charles (2020) Analysis of the influence of price, service quality, and brand promotion on purchase decisions at H&M Lippo Karawaci for Pelita Harapan University students. Bachelor thesis, Universitas Pelita Harapan.
Supit, Emanuela Vania (2020) Partisipasi pelanggan dan inovasi produk ramah lingkungan di UMK Indonesia: peran memediasi dari mengenali peluang dan eksploitasi peluang = Customer participation and green product innovation in Indonesian mses: the mediating role of opportunity recognition and exploitation. Bachelor thesis, Universitas Pelita Harapan.
Fransisca, Angelique Maria (2020) The Effect Of Consumer Behavior and Consumer Trust On Consumer's Purchasing Intention For Shopee: Online Store. Bachelor thesis, Universitas Pelita Harapan.
Ghaffari, Zivandito Aryo (2020) The influence of Indonesian young consumer global orientation toward global fashion brand. Bachelor thesis, Universitas Pelita Harapan.
