Items where Author is "Amithyaputri, Fraya"
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Thesis
Amithyaputri, Fraya (2015) Efektivitas rebranding es krim Magnum terhadap keputusan pembelian konsumen (pendekatan model aidda) = The effectiveness of rebranding Magnum ice cream strategy through consumer purchase decision (aidda model). Bachelor thesis, Universitas Pelita Harapan.