Items where Author is "Anggriawan, Muhammad Ocky"
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Thesis
Anggriawan, Muhammad Ocky, Tarigan, Rico Pranata and Yuriki, Yuriki (2021) Pengaruh celebrity endorsement terhadap intention to purchasing online yang dimediasi oleh attitude towards advertising serta attitude towards online store image dengan pemoderasi hedonic motivation (studi kasus pada Tokopedia dengan endorser BTS). Masters thesis, Universitas Pelita Harapan.