Items where Author is "Atmadjaja, Michelle Selina Chandra"
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Thesis
Atmadjaja, Michelle Selina Chandra (2020) Kesejahteraan konsumen: peran simbol merek budaya, merek autentik, dan keterlibatan budaya jangka panjang dalam merek Batik Keris = Consumer Well-Being: The Influence of Brand Cultural Symbolism, Brand Authenticity, and Enduring Cultural Involvement in Batik Keris. Bachelor thesis, Universitas Pelita Harapan.