Items where Author is "Azalia, Azalia"

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Azalia, Azalia (2009) Pengaruh produk hedonik dan nilai ekspresi diri terhadap loyalitas merek dan penyeberan informasi dari mulut ke mulut dengan kecintaan akan merek sebagai variabel intervening pada pengguna handphone Blackberry. Bachelor thesis, Universitas Pelita Harapan.

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