Items where Author is "Beatrice, Jessica"
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Thesis
Beatrice, Jessica (2024) Analisis pengaruh influencer experience, trustworthiness, attractiveness, dan content usefulness terhadap purchase behaviour dengan dimoderasi oleh kongruensi influencer-follower congruence pada pengguna skincare Somethinc di Kota Tangerang = Analysis of the influence of influencer experience, trustworthiness, attractiveness and content usefulness on purchase behavior moderation by influencer-follower congruence on Somethinc Skincare users in Tangerang City. Bachelor thesis, Universitas Pelita Harapan.