Items where Author is "Chandra, Priscillia"
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Thesis
Chandra, Priscillia (2024) Pengaruh price, taste experience, viral marketing activity, e-word of mouth, brand trust yang di mediasi customer satisfaction dan dampaknya terhadap brand loyalty pada produk Mixue di JABODETABEK 2024. Masters thesis, Universitas Pelita Harapan.