Items where Author is "Christina, Yessica Tria"
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Thesis
Christina, Yessica Tria (2017) Pengaruh langsung serta interaksi store-level promotion terhadap impulse purchase yang dimoderasi category familiarity dan normative influence pada produk perlengkapan telepon genggam di Tangerang. Masters thesis, Universitas Pelita Harapan.