Items where Author is "Cohen, Stanley"
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Susanto, David Evan and Cohen, Stanley (2019) Pengaruh credibility, attractiveness, dan power celebrity endorsement terhadap brand image dan dampaknya kepada purchase intention (kasus pada produk smartphone OPPO). Bachelor thesis, Universitas Pelita Harapan.