Items where Author is "Delicia, Anastasia"
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Thesis
Delicia, Anastasia (2021) Pengaruh sikap konsumen kepada BTS sebagai Brand Ambassador dan daya tarik iklan Tokopedia#1Everyday terhadap minat beli konsumen = The influence of consumer attitudes to BTS as a brand ambassador and advertising appeal of Tokopedia#1Everyday commercial on consumer buying interest. Bachelor thesis, Universitas Pelita Harapan.