Items where Author is "Deven, Grady"
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Thesis
Deven, Grady (2024) Pengaruh pemasaran mulut ke mulut di era digital terhadap pemilihan merek Apple: Studi di kalangan mahasiswa Indonesia = The influence of digital era word-of-mouth marketing on Apple brand selection: a study among Indonesian university students. Bachelor thesis, Universitas Pelita Harapan.