Thesis

Gilbert, Gilbert (2023) Investigating the effect of extended advertisement value on generation z's attitude towards advertisement and purchase intention using SOR model (an empirical study of Tiket.com's Instagram Video Ads) = efek nilai iklan terhadap sikap generasi z terhadap iklan dan niat pembelian menggunakan model S-O-R (studi empiris dari iklan video instagram Tiket.com). Masters thesis, Universitas Pelita Harapan.

Gilbert, Gilbert (2020) The impact of servicescape towards behavioral intentions through service quality and customer satisfaction in Pizza Hut Indonesia. Bachelor thesis, Universitas Pelita Harapan.