Items where Author is "Halim, Sharon Vanessa"

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Thesis

Halim, Sharon Vanessa (2023) PERAN MEDIASI BRAND CREDIBILITY PADA CELEBRITY CREDIBILITY DALAM MEMBANGUN BRAND EQUITY DAN HUBUNGAN PELANGGAN YANG TAK TERGOYAHKAN (STUDI KASUS PADA MAHASISWA TANGERANG). Bachelor thesis, Universitas Pelita Harapan.

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