Items where Author is "Harta, I Komang Samudra"
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Thesis
Lie, Michael, Harta, I Komang Samudra and Liyanto, Kerinton (2020) Pengaruh asosiasi merek, kesetiaan merek, kesadaran merek, dan citra merek terhadap ekuitas merek pada pengguna smartphone Oppo di wilayah Karawaci Tangerang. Bachelor thesis, Universitas Pelita Harapan.