Items where Author is "Jacob, Michael Rusiviro"
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Thesis
Jacob, Michael Rusiviro (2022) Faktor-faktor yang mempengaruhi niat pembelian kembali smartphone Samsung di Jabodetabek. Masters thesis, Universitas Pelita Harapan.
Jacob, Michael Rusiviro (2021) The influence of country image, brand familiarity, product quality, and social influence towards purchase intention: the case study of Samsung smartphones in Indonesia. Bachelor thesis, Universitas Pelita Harapan.