Items where Author is "Japen, Kheisa"
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Thesis
Japen, Kheisa (2024) Pengaruh brand reputation, brand experience, dan brand competence terhadap trust in a brand (studi kasus pada pengguna produk Iphone di Indonesia) = The effect of brand reputation, brand experience, and brand competence on trust in a brand (case study on Iphone product users in Indonesia). Bachelor thesis, Universitas Pelita Harapan.