Items where Author is "Juliana, Lany"
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Thesis
Juliana, Lany (2024) Peran social brand engagement sebagai moderasi dalam mempengaruhi brand equity dan purchase intention pada TikTok: studi kasus Somethinc di Jakarta dan sekitarnya = The role of social brand engagement as a moderator affecting brand equity and purchase intention on TikTok: a case study from Somethinc in Greater Jakarta. Bachelor thesis, Universitas Pelita Harapan.
