Items where Author is "Kalimas, Jovan"
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Thesis
Kalimas, Jovan (2021) Pengaruh Discount Framing terhadap Reputasi Merek dan Citra Merek pada Niat Beli Kembali dan Perilaku Aktual: Konsumen E-Commerce Bukalapak = Effect of Discount Framing On Brand Reputation and Brand Image on Repurchase Intentions and Actual Behavior: E-Commerce Bukalapak Consumers. Bachelor thesis, Universitas Pelita Harapan.