Items where Author is "Kaparang, Vially Octaaf Gratianno Bernhard"
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Kaparang, Vially Octaaf Gratianno Bernhard (2014) Pengaruh above the line dan below the line terhadap buying decision melalui buying intention yang dimoderasincompetitor advertising pada motor yamaha mio gt di Surabaya. Masters thesis, Universtitas Pelita Harapan.