Items where Author is "Kent, Yonathan Delvonvio"
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Thesis
Kent, Yonathan Delvonvio (2020) Pengaruh persepsi kualitas produk, citra merek dan promosi terhadap minat beli konsumen (studi kasus pelanggan Zara di Grand Indonesia Jakarta) = The effect of product quality perception, brand image, and promotion on consumer purchase intention (case of Zara customers in Grand Indonesia Jakarta). Bachelor thesis, Universitas Pelita Harapan.