Items where Author is "Koesharjito, Jennifer Nadia"
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Thesis
Koesharjito, Jennifer Nadia (2020) Dampak perilaku konsumer terhadap kredibilitas endorser, sikap brand, dan kredibilitas brand terhadap niat pembelian: kasus Mie Sedaap = The impact of consumers' attitude of endorser credibility, brand attitude, and brand credibility towards purchase intention: a case of Mie Sedaap. Bachelor thesis, Universitas Pelita Harapan.