Items where Author is "Lambey, Jessica Meilannie"
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Thesis
Lambey, Jessica Meilannie (2024) Antecedent of global expansion for Indonesian beauty brands related to repurchase intention: addressing price sensitivity, brand credibility, and innovation = Anteseden ekspansi global merek kecantikan Indonesia terkait minat beli ulang: mengatasi sensitivitas harga, kredibilitas merek, dan inovasi. Bachelor thesis, Universitas Pelita Harapan.