Items where Author is "Lee, Songyup"
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Lee, Songyup (2021) Emotional Brand Attachment and Brand Love: The Emotional Bridges in The Process of Transition from Satisfaction to Loyalty Focusing on Samsung’s Emotional Marketing. Bachelor thesis, Universitas Pelita Harapan.