Items where Author is "Lesmana, Intan Meivita"
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Lesmana, Intan Meivita (2022) Pengaruh brand passion terhadap attitudinal brand loyalty, brand advocacy, social media following, sense of community, willingness to pay premium, dan alternatives devaluation terhadap merek lokal Somethinc dengan attitudinal brand loyalty sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.