Items where Author is "Lie, Michael"
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Thesis
Lie, Michael (2023) THE INFLUENCE OF BRAND IMAGE, BRAND IDENTITY, AND BRAND PERSONALITY TOWARDS PURCHASE INTENTION OF SAMSUNG SMARTPHONES IN INDONESIA (Case of JABODETABEK). Bachelor thesis, Universitas Pelita Harapan.
Lie, Michael, Harta, I Komang Samudra and Liyanto, Kerinton (2020) Pengaruh asosiasi merek, kesetiaan merek, kesadaran merek, dan citra merek terhadap ekuitas merek pada pengguna smartphone Oppo di wilayah Karawaci Tangerang. Bachelor thesis, Universitas Pelita Harapan.