Items where Author is "Lionardo, Hendita"

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Thesis

Lionardo, Hendita (2021) Analisis pengaruh store image dan familiarity with plb terhadap plb perceived quality; dan bersama price consciousness dalam membentuk attitude toward private label; yang pada akhirnya mempengaruhi willingness to re-buy pada pelanggan hypermart di Manado. Bachelor thesis, Universtitas Pelita Harapan.

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