Items where Author is "Longkeng, Steve Rio Marshall"
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Thesis
Longkeng, Steve Rio Marshall (2024) Analisis pengaruh interactivity, customization, perceived usefullness, perceived ease of use, responsiveness, dan brand image terhadap customer satisfaction dalam membentuk customer loyalty pada pengguna mobile banking bank Sulutgo (BSG). Masters thesis, Universitas Pelita Harapan.