Items where Author is "Luthfia, Siti Anissa"

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Thesis

Luthfia, Siti Anissa (2022) Analisis pengaruh perceived herd behavior, subjective norms, peer communication, emotional support dan parasocial interaction terhadap intention to purchase di social commerce pada pelanggan shopee di Medan. Masters thesis, Universitas Pelita Harapan.

Luthfia, Siti Anissa (2021) The influence of promotional mix towards customer decision at Potensi Utama University in Medan, focusing on Accounting study program. Bachelor thesis, Univerisitas Pelita Harapan.

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