Items where Author is "Mahendra M., RM. Bintang"

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Thesis

Mahendra M., RM. Bintang (2009) Analisa efek keuntungan berbelanja hedonis dan utilitarian generasi Y terhadap kepuasan pelanggan, loyalitas pelanggan, dan komunikasi mulut ke mulut dalam konteks perilaku konsumen Zara di Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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