Thesis

Mawaddah, Shafira (2023) Analisis pengaruh peace of mind, moments of truth, outcome focus, product experience terhadap customer satisfaction, brand loyalty dan pada akhirnya word of mouth pada pelanggan hotel cambridge di Medan. = Analysis of the influence of peace of mind, moments of truth, outcome focus, product experience on customer satisfaction, brand loyalty and ultimately word of mouth on cambridge hotel customers in Medan. Masters thesis, Universitas Pelita Harapan.

Mawaddah, Shafira (2022) The influence of product quality and service quality toward customer satisfaction at Voilaa Coffee Medan. Bachelor thesis, Universitas Pelita Harapan.