Items where Author is "Melodie, Ninis"
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Melodie, Ninis (2018) Pengaruh consumer involvement terhadap brand usage intent yang dimediasi consumer brand engagement dengan pemoderasi brand experience: studi pada brand zurich topas life = The influence of consumer involvement toward brand usage intent which mediated by consumer brand engagement with moderating effect of brand experience; study of zurich topas life. Masters thesis, Universitas Pelita Harapan.