Items where Author is "Miryam, Naomi"
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Thesis
Miryam, Naomi (2022) Strategi terbaik untuk mendapatkan loyal customer pada industri tempat kebugaran menggunakan data yang diproses menggunakan smart-pls : pengaruh konten media sosial terhadap minat penggunaan jasa tempat kebugaran (fitness center) = Best strategy to get loyal customer in fitness industry using data processed from smart-pls : the effect of social media content on customer engagement and its impact on customer intention. Masters thesis, Universitas Pelita Harapan.