Items where Author is "Nabila, Siti Mariam"
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Nabila, Siti Mariam (2024) Pengaruh customer ethnocentrism, perceived quality, perceived price, perceived brand image dan willingness to pay more terhadap purchase intention produk fashion merek lokal. Masters thesis, Universitas Pelita Harapan.