Items where Author is "Nugroho, Laurentius Ario Adi"
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Thesis
Nugroho, Laurentius Ario Adi (2022) Analisis pengaruh perceived ease of use, perceived usefulness, enjoyment, customisation, dan subjective norm terhadap attitude towards brand yang pada akhirnya membentuk loyalty towards brand pada pelanggan tokopedia di Surabaya = Influence analysis of perceived ease of use, perceived usefulness, enjoyment, customisation, and subjective norm on attitude towards brand and attitude towards brand in forming loyalty towards brand to tokopedia Surabaya customers. Bachelor thesis, Universitas Pelita Harapan.