Items where Author is "Pradipta, Vanessa Indah"

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Thesis

Angrito, Ryan Putra and Pradipta, Vanessa Indah and Wulandari, Cristina Claudia (2020) Pengaruh market mavenism dan brand attitude terhadap viral intention dengan mediasi positive emotion (studi pada Kopi Kenangan) = Linking market mavenism and brand attitude antecedents to positive emotion and its impact on viral intention (study on Kopi Kenangan). Masters thesis, Universitas Pelita Harapan.

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