Items where Author is "Prasetyo, Stephen Sugiarto"
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Thesis
Prasetyo, Stephen Sugiarto (2023) Anteseden digital out of home advertisement dan dampaknya terhadap repurchase intention, dimediasi oleh brand engagement pada layanan Gojek Indonesia = Antecedents of digital out of home advertisement and its impact on repurchase intention, mediated by brand engagement on Gojek Indonesia services. Masters thesis, Universitas Pelita Harapan.
